marketing

Church Growth

Carrie La Ferle and the Rev. O. Wesley Allen Jr. are co-authors of the book "Preaching and the Thirty-Second Commercial: Lessons from Advertising for the Pulpit." La Ferle is the Marriott Endowed Professor of Ethics and Culture at the Temerlin Advertising Institute at Southern Methodist University. Allen is a United Methodist elder and the Lois Craddock Perkins Professor of Homiletics at SMU's Perkins School of Theology. Their book is the first in a series that seeks to show how other disciplines can offer insights for preachers. Photo by Sam Hodges, UM News.

What preachers can learn from Lean Cuisine

SMU professors collaborate on book titled ‘Preaching and the Thirty-Second Commercial,’ drawing on advertising campaigns to show how sermons can be better crafted.

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